The good news is that you're here right now which is PROOF of a borderline-unbelievable claim I'll make just one minute from now.
The Terrible News?
...It's so damn hard to capture the attention of clients these days...
That a LOT of copywriters feel like...
Upwork proposals get ignored.
Social media content gets pitifully low engagement.
Emails have low open rates across the board.
It's like job board posts could be nudie pics and it STILL wouldn't ruin your reputation -'cause no one's looking at them.
So.... What's The Problem?
Getting a client's attention is borderline impossible because of the BRUTAL amount of competitors you have.
And here are the cold, hard data to prove to you how badly you're outnumbered
(ie, why it's got nothing to do with the quality of your content or how good a writer you are)
In the United states ALONE, there are 131,200 registered copywriters...
...and at LEAST 4,882 US freelancers on top.
That's minimum 136,082 North American competitors
(That we know of)
Then consider the "shadow numbers" from every copywriter who didn't register their job or take a survey.
And finally...
Add in the EXTREME growth of new and hungry copywriters flooding the industry every single day...
Especially after nincompoops like Dan Lok and Andrew Tate started marketing copy as some "get rich quick scheme".
When I say "EXTREME growth of competitors" here's what I mean:
The picture below is Google Trends showing the rising interest in copywriting...
For every 100 searches today, there used to be only 14.
"Since 2015 your number of competitors has grown 7.1 times"
That's 100% more people to fight for scraps...
Every single year...
For the last 7 years.
And if that's not enough...
The existence of the internet means you'll have to fend off the REST OF THE WORLD whenever you want to attract a new client...
In other words:
Clients simply cannot find you in that huge mob of people all shouting for their attention.
But the solution is decidedly NOT to:
- Pose as a guru...
- Be an A-lister... (unless of course you already ARE one, then by all means keeping being an A-lister)
- Flash ya' half-naked body on socials
- Buy photoshoots in front of expensive (but rented) cars or...
- Post vacation pictures from exotic locations
Forget all that because...
...now my dear friend we've come to the "solution" part of this Problem-Agitate-Solution sales pitch
(Waittaminute... Are you even allowed to say that on a sales page?)
(The answer is "yes", but ONLY if you're marketing to copywriters. Everybody else would be like: "WHAT THE HELL IS GOING ON?" 😂😂😂)
Now it's finally time to make that borderline unbelievable claim I referred to at the top of this page:
(The one I'll prove in just a second)
In order to leave your competitors in the dust in this voyeuristic and boastful marketing world...
... is to make people giggle* from time to time.
*You don't have to be laugh-out-loud-funny. A slight exhalation through the nose will actually do.
But in order to prove this to you I have to be uncharacteristically honest about my shortcomings
I ain't exactly no studmuffin flexing ma' pecs 'n gunz on social media.
Not ONCE in my life have jumped on a plane and posted Instagram pictures of the local delicacies.
I don't have a track record of HunDreDS OF MilLLIoNS OF DolLaS iN ONlinE SalEs like the big players do.
When we count the number of words of copy I've written for world-class superstars like:
- Stefan Georgi
- Justin Goff
- Chris Haddad
- Chris Orzechowski
- Joanna Wiebe
- Lukas Resheske
- Laura Catella
- Daniel Throssell
- Ben Settle and
- Kim Krause Schwalm...
The number is zero!
ZERO WORDS OF COPY WRITTEN FOR A-LISTERS.
[2025 Update] Since originally writing this sales letter (in 2022) I've partnered with a $254M online marketer. So these techniques definitely help you get noticed.
I have NO social media following.
My branding is mostly composed of kooky memes that anyone could've pilfered from "teh internetz."
And yet...
You are here right now...
Reading this.
Proving my claim above!
A snicker here and there will attract people to you in spite of any so-called "shortcomings".
Why Is That Exactly?
(Oh god the next piece of copy is about to ruin my entire business - I hope everyone skims it)
The short answer is: Those who make us laugh, make us feel safe.
And there are few emotions more primal, more powerful and more apt to draw people towards you...
...than the feeling of safety.
It's purely a "Caveman thing".
We never laugh around people we don't like.
We only laugh among friends.
And we all like to hang out with our friends.
Which makes humor a WILDLY effective way to building a trusting connection.
Because it's literally hardwired into humanity's blueprint to like and trust those that make us laugh.
Which means: This is something that works for everyone.
In other words:
You and your business become attractive to other people...
You and your business will cut through the clutter...
You and your business become memorable...
Simply by virtue of being even a tiny bit entertaining!
Just imagine when your content gets people to crack up, too
Just imagine people telling you how much they just LOVE reading your stuff every single day.
Imagine you were feeling 100% confident that your marketing copy stood out against that flood of competitors...
...meaning YOU were the one who gets to snag new clients...
YOU were the one to land more clients...
And YOU were the one who got clients who appreciate having fun at work.
Because you WILL attract fun-loving people this way.
Here's Why I'm Lecturing You On All This
Several beloved Email Copywriting Playground subscribers have asked* how I infuse humor in my writing...
*and by asked I mean they threatened me with a beating if I didn't put together a training
Naturally I put together a training called:
"The Beyer Infotainment Gala"
It's a hands-on workshop that will be delivered STRAIGHT to your inbox in SECONDS.
Everything you need is contained in a single folder online where you can access this as much as you want...
As OFTEN as you want.
The Beyer Infotainment Gala lets you discover exactly how to turn you into a client magnet using entertaining content.
You'll get everything you need to find ANYTHING funny to write about as well as how to MAKE seemingly boring topics funny.
(More on that in a second)
The training contains the most effective tactics I use every single day to keep my own email list highly engaged - and loving it.
Check Out What Euan McConnachie Said After Attending The Workshop
"I've picked up some invaluable techniques and tools that I'm gonna be implementing into my writing IMMEDIATELY"
By Now You're Probably Freakin' Out Because You Don't Think Of Yourself As A Comedian - Well Guess What...
.
.
.
.
I'M A FREAKIN' SCIENTIST!
YOU DON'T GET PEOPLE ANY DRIER THAN DORKS WHO SOLVE DIFFERENTIAL EQUATIONS ALL DAY LONG
And yet...
You're STILL here.
(again, proof I'm right about the power of entertainment)
The thing is...
Entertaining people is not magic.
It's not some in-born skill only a few people possess.
I've actually figured out the step-by-step processes behind what makes content fun by simply putting on my PhD-level thinking hat.
(Yes seriously, I've researched physics in the past, I'm not some random dummy)
And it's a doozy!
(The process I mean... Not the hat. The hat is actually just a metaphor)
No, you don't have to be a scientist in order to apply the 'funny process' either - Check THIS out:
"Until before the session, I thought some people were just gifted with humor"
Anyways...
The "funny process" is learnable and repeatable.
It turn out there are dead-simple patterns to what makes things funny...
And you can apply those patterns over and over again with good results.
In your emails, in your content marketing, in your cold outreach, in your job posts...
Whenever you want to stand out.
It's not hard work either
In fact writing funny content tends to be...
Well...
FUN actually.
(A workshop attendee later told me he hadn't had this much fun since he held a corporate clowning workshop many years ago)
When you get your training you'll see for yourself.
Anyways...
The Beyer Infotainment Gala that you're getting today is a recording of a live workshop.
The workshop took participants...
From: How do I find anything funny to write about?"
(All participants went over two ways of easily generating at least 9 content ideas every single day, in as little as 5 minutes)
To: "How do I make this KIND OF funny"
All the way to: "This is ACTUALLY funny!"
Before Your Eyes Gloss Over!
"This ain't no long 'n boring lecture!"
"Hell naw..."
"This' gooooooooood!"
Here's what Rayvin wrote after participating in the workshop:
"I had so much fun learning with you guys"
How The H*** Does Workshop Become Fun?
Simply because The Beyer Infotainment Gala was carefully designed so you won't be passively sittin' on ya' butt just listening to me yammer on about the "theory" of how to write funny
No siree!
You'll be bangin' out jokes and having a laugh as part of the training
The entire workshop is split into roughly 20 minute segments where I first introduce a topic and then you get to practice it.
Which means you'll be PLEASANTLY interrupted with something to actually DO as the training goes on.
You'll be taken from I've-no-idea-what-to-write-about...
To confidence in your ability to produce entertaining marketing materials...
One 20 minute bit at a time. 5 minutes theory, 15 minutes of application.
There simply isn't time to get bored - ever!
You WILL get to find something funny and kooky that you can use for your own content
That's a promise.
Rashmi (whom I quoted above) found out that she has PLENTY of things to write about, now that she knows what to look for, and...
...I'm confident you will, too.
And remember: you do NOT have to be a natural comedian, there's a process to all of this...
Invented by a scientist-gone-copywriter...
And you'll get to discover everything you need to spice up your marketing with some laughs right there in the video training.
And so this is my promise to you:
By the end of the "Beyer Infotainment Gala" you will know how to be funny in writing and you will NEVER run out of funny things to write about
In fact I'm pretty damn certain you'll not only KNOW you can be funny...
You'll be confident about being funny in writing, too.
Remember:
It won't be theoretical, you'll know FOR SURE that you can do this, too
Because everything is broken down in 20 minute increments where you'll see your copy and your writing change right before your own eyes.
Bilal Came Away From The Workshop With New Secrets For His Organic Content Marketing
"Thanks a lot for sharing all this stuff no one else talks about!"
"all this stuff no one else talks about"... is then read on. You're about to get the scoop.
Why am I so confident that you can do all this, too?
Because the training was meticulously designed with hands-on exercises that show you:
- Why you don't actually have to be very funny to be considered funny - Suuuuuuuuuuuper duper important when it comes to squashing performance anxiety
- Two different ways to mine your everyday life for dozens of potentially funny stories - even a sneaky way to get OTHER people to give you stories (and they'll love you for it)
- How to use simple dictation to halfway write your first draft for you - while you look for entertaining stories
- How to find funny memes that do the comedic work for you - Sometimes they'll even give you a creative boost to make your stuff even funnier
- Exactly when -and how- to use memes - There's a hidden danger to blindly copy/pasting other people's style.
- How to tap into the absolute insanity that is the internet to find kooky stuff - Dig out stories and gags that make YOU look like a comedic genius
- No less than six different tactics you can mix 'n match as you please whenever you want to make your readers smile
Tactics such as:
- Good ol' fashioned foaming-at-the-mouth ranting (The video training includes two wonderful examples made on-the-fly)
- Liberal use of poetic license - and the story of an old guy whose flatulence stinks up a whole gym
- Abusing typography - and why this sales letter is so damn ugly on PURPOSE!
- "Triples" (The stand-up comedians go-to trick AKA Babies-and-Blenders)
- Neologisms AKA creative use of language (we actually invent the word "brainwreck" by accident during the workshop)
And finally the final humor-tactic that sounds like something stuck-up university students have to write about:
- Anthropomorphization ...
- Good ol' fashioned foaming-at-the-mouth ranting (The video training includes two wonderful examples made on-the-fly)
By now you're probably thinking:
"HOLY SHIT IF WE WE'RE PLAYING SCRABBLE THAT LAST WORD WOULD BE AN INSTA-WINNER!"
(It's worth 41 points actually, I just looked it up)
To which I'll calmly reply:
"Don't worry Anthropomorphization basically means: 'turning things into people' "
It's funny, too.
You'll see.
All this to say...
By the end of the highly engaging "Beyer Infotainment Gala" you'll know exactly HOW to do all the things listed above.
Because of the hands-on exercises scattered throughout the training.
I studied the world's foremost expert on how to put together amazing workshops to make this an outstanding experience for you.
Which is the reason why I'll promise that you WILL be able to make people laugh with your writing at the end of the workshop.
Because the training was designed that way.
It's been BUILT that way.
It's been tested and proven already.
Check out what Bobby D has to say about the so called "complexity" of my process.
"There was this idea in my mind [...] this was some complex workshop.
But [...] I began to realize how simple his process is"
But rather: OMG-A-SCIENTIST-WORKED-LIKE-A-DOG-TO-MAKE-THIS-REALLY-SIMPLE
Not only will the exercises make certain you'll stay awake through the whole thing...
They'll also make 100% certain you will be able to do everything.
But Wait! There's MORE
Not only do you get the full training, but you'll ALSO get:
- BONUS #1
A word-combination exercise that will virtually GUARANTEE you come up with a good joke - So effective and straightforward Euan McConnachie actually did the exercise live while I covered some theory and he came up with a good joke about midwives and baristas
- BONUS #2
A swipe file from every email I used to promote the workshop - emails that highlight how to use every technique taught in the video training
- BONUS #3
A swipe file from my good friend and mastermind owner Beau Schultz. These are emails that have all gotten rave responses. Beau also includes a video rundown of the tactics he uses to elicit a laugh from his subscribers
By now you're probably thinking:
"Alright. How much is it?"
This is not going to be some $297 training yet...
In fact you're getting a FAT percentage off...
(See below to discover why I use the word "yet")
But before I tell you the price - I must warn you
I'm going to raise the price EVERY SINGLE TIME a testimonial ticks in.
Which means it'll never be as inexpensive as it is today.
RIGHT NOW!
If you come back in a week the price might've gone up.
In other words:
The longer you wait
the higher the price.
Why?
Because I deliberately want to reward those who get in on my offers early.
Right...
The price?
I will cap the final price at $97
But for now it's only $43.05
Which means...
It's Time To Choose Whether You're Going To Pony Up A Few Measly Bucks To Find Out How To Effectively Attract Clients...
Or...
Whether You'd Rather Go Back To Your Life Exactly As It Is
(Longest. Crosshead. EVER!)
Yeah yeah I know.
I'm supposed to do the whole "crossroads close" where I future pace you through some made-up horrible future where you'll struggle to find clients and where you'll connect with people in DMs but don't really know what to say...
But you already know whether you're the kind of person who'd like to laugh while you learn the simplest ways to attract clients who are pre-sold on you...
Or whether everything in your biz is going just fine and you just happened to read all the way to the bottom of this sales page for the fun of it.
In short: I assume you see the value here.
No... The real question is...
Will this "investment" ruin you?
Will ponying up a few American smackeroos mean that you will not eat for days - WEEKS even?
Will you never recover financially from taking advantage of this opportunity?
Or do you harbor a secret feeling that I'm gonna pocket that "fat pile of moolah" and run off to Costa Rica where I'll spend every last cent on loose women, hard drugs and soft drinks?
Or do you actually see the value here?
Do you see how infusing a bit of levity will massively help you pull people towards you and your business?
Because if you do, then this offer is for you.
I personally think that $43.05 in exchange for making your marketing shine like a beacon in the night...
...while simultaneously making you a more charismatic person...
...is a fair trade.
Do you think that's completely unreasonable?
What's that? You want to be 100% certain you're getting a great deal?
How about this:
You have a full 14 days to watch the training and see your comedic writing ability improve.
In the off-chance that you're the ONLY person who's gone over this training without learning anything valuable - you'll get a full and prompt refund!
Which means
You don't have to decide today.
Simply sign up for the training right now...
Try it out...
...And give yourself an easy refund if The Beyer Infotainment Gala doesn't meet your expectations.
You can refund by sending me an email.
It's that easy.
No questions asked.
In other words:
You don’t have to say YES right now.
You only have to say MAYBE.
Then I'll put in all the hard work of disclosing the insights behind how to be funny in writing.
So:
- Try the training
- Have fun.
- Experience yourself becoming more charismatic - in writing and in person
- THEN decide whether YOU think it was worth it.
Remember: The longer you wait, the higher the price.
Your new training will be delivered in a confirmation email with a link that takes you directly to the good stuff.
No membership and no complicated signup required.
Simply click the link and get the training.
Which means:
A few seconds from now you'll be soaking up all the easy-to-use tactics disclosed in The Beyer Infotainment Gala.
'sounds fair?
Beau Schultz, Email Mastermind Owner says:
"AMAZING [...] POWERFUL workshop"
And Remember:
The training is split into 15-20 minute segments so you'll never have to watch for very long before discovering something new.
You can simply drop in 'n out and just soak up the whole thing in easily digestible pieces.
To summarize:
- You get 2 different way to find several fun topics to write about every single day
- You'll discover 6 different tactics you can freely use to make any of the stories you find entertaining enough to attract clients and list subscribers
- You get 2 bonuses that show you these tactics as they are used in real life
- You get 1 bonus that works like a "humor puzzle" turning comedic thinking into a super simple game
- You'll be able to take everything in, in 15
minute segments
PLUS!
- You're guaranteed your money back if you don't see the quality of your writing change for the better.
How's that?
Am I being completely unreasonable?