Pulling weird marketing stunts one day, sharing my secrets the next. Giving you all the behind-the-scenes stuff other entrepreneurs do NOT want you to know. Unhinged humor, gripping stories, and the occasional "WTH-is-this-guy-up-to-NOW" moments. Persuasion experiments & email growth strategy wrapped in infotainment straight to your inbox Monday-to-Friday.
🤖🤖🤖← Coming for ya’
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The AMAZING Netflix show Pantheon tells the story of a never-before-seen kind of AI that threatens the future of mankind. It turns out this new breed of ultra-powerful AI has a built-in flaw that not only makes them erratic… It also makes them dangerous! Now… One of the reasons I’m a big fan of scifi shows rated 8.5+ on IMDB… Is that I get to sit on my couch, make navel lint sculptures and daydream about my beloved Seattle Kraken making the NHL playoffs again… …because I know this Netflix show is just a story. About people like me who use our brains for a living. People like you - presumably. ‘cause out there in the real world, there IS a never-before-seen kind of AI emerging. And whether “word nerds” like me think it’s a terrible idea to use AI to try to connect with prospects… …employers, biz owners and agencies think it’s great. And that attitude cripples marketers and copywriters when we’re out looking for work. Whether that’s jobs, retainers or projects. ‘cause everyone and their silly aunt think AI is amazing and great and it’ll save the profitability of every struggling biz out there… So whether we like it or not… There is a belief that AI is more powerful than humans - and anyone who sells for a living knows you can’t fight the dominant beliefs in the market… You have to ride them. So what do you do? How DO you fight when you’re up against the world’s best engineers, billions in funding and supercomputers large enough to have their own zip code? …especially when you’re “just” a normal human? His name’s Steve Raju. Brilliant. British. And a frightfully pleasant bloke, too. He knows how to take advantage of a built-in flaw in AI. (Just like in Pantheon! Woooooot) He knows how freelancers and knowledge workers can exploit a fundamental weakness in AI’s algorithms so you -and your income- will be entirely AI-proof. You can keep doing whatever you’re doing to protect yourself. Maybe it’s working just fine for you. Or… You can find out what AI’s built-in weakness is… And how to exploit it mercilessly. Personally, I listen to Steve. I dutifully wire him money every time he sells something new these days… ’cause EVERYBODY else is busy telling you how to prompt… And how to pipe tech together… But Steve will show you how to not give a rat’s ass about your so-called “competitors” in the future… …because he’ll show you how you can become Irreplaceable! |
The Copywriting Playground - by Frederik "The Email Revenue Engineer" Beyer
Pulling weird marketing stunts one day, sharing my secrets the next. Giving you all the behind-the-scenes stuff other entrepreneurs do NOT want you to know. Unhinged humor, gripping stories, and the occasional "WTH-is-this-guy-up-to-NOW" moments. Persuasion experiments & email growth strategy wrapped in infotainment straight to your inbox Monday-to-Friday.
Thousands upon thousands of newbie copywriters have leaned on “Copywork” (hand-copying ads to learn how to sell with words) to grow their skills I was fooled too. Some have even spent 497 American monies, out of their OWN pocket on a course called… *Cough* HourCopy… (…Or something that sounds VERY close to that anyway.) Which is a program where you spend a whole hour hand-copying winning ads… Every… Single… Day. But there’s something online copy gurus hide from you Firstly because selling...
Today you’re getting the closest thing you can possibly get to a “magic bullet” that will make goal achievement automatic rather than something you slave over.Which I'm guessing comes in handy if you understand that there's a connection between being excellent at your craft and raising your rates to reach your financial goals. Anyways... Last Thursday a marketing mastermind member asked: “How long does it take you to develop a habit?” And in my usual: I’m-here-to-help-not-to-please style I...
I’ve never really gotten jiggy with the one BIG money-printing skill that marketers must master: OFFER CREATION! Especially so-called no-brainer offers of the “much bonus such buy” variety. Depicted: Much bonus. Such buy. You know... The ones that have 11 bonuses all valued at some insane price point that has absolutely NO basis in reality. Then one day Nic Peterson (the genius behind the book “Bumpers") told me: “If you sell no-brainer offers, you attract people with no brains.” Which...