Pulling weird marketing stunts one day, sharing my secrets the next. Giving you all the behind-the-scenes stuff other entrepreneurs do NOT want you to know. Unhinged humor, gripping stories, and the occasional "WTH-is-this-guy-up-to-NOW" moments. Persuasion experiments & email growth strategy wrapped in infotainment straight to your inbox Monday-to-Friday.
Master copywriting with the “refined sugar” secret
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Today you’re getting the closest thing you can possibly get to a “magic bullet” that will make goal achievement automatic rather than something you slave over. Anyways... Last Thursday a marketing mastermind member asked: “How long does it take you to develop a habit?” And in my usual: I’m-here-to-help-not-to-please style I said: “That’s the wrong question.” I’m NOT saying you’re stupid for asking this. It’s a perfectly fair question after all because we all want to know how long we have to keep doing “the thing” before we can expect results. I’m saying that… …you instinctively know this is the wrong question, because if you’ve ever tried to drink more water, exercise regularly, quit reddit… Or quit… whatever. Then you KNOW that time rarely works in your favor. If you’re anything like I used to be… Then you’re probably white-knuckling your way through weeks and months… Burning willpower like a crazy yoga/cat lady burns incense to balance her chakras… …to hopefully reach that magical inflection point until the habit becomes automatic. But it just… Doesn’t… HAPPEN. Does it? Not predictably at least. This Google Search Proves Why Thinking In Terms Of Days Is Misguided:
18 to 254 days? 😲😲😲 Lemme help ya’ out: That’s statistical speak for: The brain cares not for time. Time is an entirely modern construct that lives-in-a-cave-and-picks-berries brains can’t really relate to. No… The brain cares only for that one thing that salesmen and copywriters wrestle with every single day: POSITIVE EMOTION! Which is why you can get hooked on a video game after a few minutes. ‘cause it’s thrilling. Which is why chocolate ice cream gets you instantly hooked and kale doesn’t. ‘cause ice cream has sugar levels so high your poor caveman brain starts ringing, rattlin’ and buzzin’ like a demon-possessed pinball machine. KALE SURE AS SH1TE DOESN’T! (not the kale I can get at the local supermarket, anyway) If you do want to eat healthy… If you do want to exercise habitually… If you do want to build money-printing skills habitually… Something that gets you SO HIGH (without illegal substances, mind you) that you can’t wait to keep up the habit. This is the OPPOSITE of beating you over the head with a motivation stick. This is 100% dangling a carrot in front of you until your brain goes: –Your inner dialogue on a well-designed habit Every single habit you’ve ever built (whether it was on purpose or not) makes you feel good to some extent. And that’s why it stuck. Now… You can think me mad, arrogant or just plain weird. ‘fact of the matter is that I have THRILLED customers in my inbox telling me I’ve “brainwashed” them to develop some serious copywriting skills… When all I did was to deliver 100% on my promise to get you hooked on mastering copywriting. And the process takes care of the rest… This is for you if you want to make it exciting to get good at copywriting TOODLES! \Frederik Beyer |
The Copywriting Playground - by Frederik "The Email Revenue Engineer" Beyer
Pulling weird marketing stunts one day, sharing my secrets the next. Giving you all the behind-the-scenes stuff other entrepreneurs do NOT want you to know. Unhinged humor, gripping stories, and the occasional "WTH-is-this-guy-up-to-NOW" moments. Persuasion experiments & email growth strategy wrapped in infotainment straight to your inbox Monday-to-Friday.
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Thousands upon thousands of newbie copywriters have leaned on “Copywork” (hand-copying ads to learn how to sell with words) to grow their skills I was fooled too. Some have even spent 497 American monies, out of their OWN pocket on a course called… *Cough* HourCopy… (…Or something that sounds VERY close to that anyway.) Which is a program where you spend a whole hour hand-copying winning ads… Every… Single… Day. But there’s something online copy gurus hide from you Firstly because selling...
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