I’ve never really gotten jiggy with the one BIG money-printing skill that marketers must master:

OFFER CREATION!

Especially so-called no-brainer offers of the “much bonus such buy” variety.

​

You know...

The ones that have 11 bonuses all valued at some insane price point that has absolutely NO basis in reality.

Then one day Nic Peterson (the genius behind the book “Bumpers") told me:

“If you sell no-brainer offers, you attract people with no brains.”

Which obviously validated my limiting belief around "much bonus such buy" offer stacks.

​

Instead of building offers like a sensible person who follows best practices...

I sit here in my copywriting lab and crank out programs that have 9X the completion rate of the industry standard...

I get a higher percentage of testimonials from my products than most people get opens…

And I'm thinking: "Why would I tack on a bunch of superfluous bonuses?"

​

The answer is: To sell more, naturally.
​(And to this point, some might even call my offers “bad”)

And I've stubbornly kept selling good-products-with-not-many-bonuses

But it’s become increasingly obvious that my reasoning is faulty

I really should start selling products that are not NEARLY as good as they currently are.

And then to ramp up the urgency™

...add a PILE of disappearing bonuses that would work as incentives to get you clicking and buying my products as soon as possible.

That would really raise my conversion rate.

​
​But I won’t.

I’ll stubbornly keep selling the absolute HIGHEST quality products I can because I KNOW…

As soon as someone gets ONE of my products…

They’ll want more. ❤️

​
Simply because I deliver value in a way no one else does.

And you know what?
​
I’m DAMN PROUD OF THAT!

​
‘cause that’s the kind of person I want to be.

​

I care about putting out products that are so føcking good it works as a pre-sale to the next thing I put out.

​

And as far as I can tell.

THAT STRATEGY IS WORKING 'CAUSE CUSTOMERS KEEP COMING BACK FOR MORE

​
In other words…

I don’t want to pad my products with bonuses for the sole purpose of getting you to buy now.

...For the sole purpose or artificially inflating the value of what I sell you.

​
I’ll do it for many other reasons:

Such as discovering a brilliant kind of agitation that is basically invisible to the prospect.

Something that won’t cut it as a stand-alone product…

…but it’s something that’s still SO GOOD and so fundamental to human buying psychology that it deserves a spot with all the other deeply rooted buying triggers we got.

​
​And that’s the reason why I’ve included JUST such a bonus with my newest course.

​

And that's why everyone who already owns a copy of that course will get a “surprise surprise” bonus in their inbox soon, ‘cause I just saw Ben “the email villain” Settle himself use that exact agitation technique in what is probably one of THE most persuasive emails I’ve EVER seen.

​
Just to prove that not only do my products deliver - the techniques are actively in use by marketing superstars.

As I’ve repeatedly said:

I only sell to people who take themselves seriously enough to stop chasing quick wins, hacks, templates and stupidly overhyped promises.

And in return I go through hell and high water to completely overdeliver every single time I put out an offer.

​

Not with “much bonus such buy” offer stacks…

But with a base product that will blow your socks off…

​

​Something... like... this 👈

Grab it to see how effectively Ben Settle uses this “secret” agitation technique

​

TOODLES!

\Frederik Beyer