Pulling weird marketing stunts one day, sharing my secrets the next. Giving you all the behind-the-scenes stuff other entrepreneurs do NOT want you to know. Unhinged humor, gripping stories, and the occasional "WTH-is-this-guy-up-to-NOW" moments. Persuasion experiments & email growth strategy wrapped in infotainment straight to your inbox Monday-to-Friday.
This email is ONLY for those who actually want to be great copywriters
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In an EPIC bout of procrastination today… I first celebrated the Dallas Stars beating the Colorado Avalanche in game 3 of the NHL playoffs. And then revisited an absolute BANGER of a YouTube video released by Justin Goff two years ago, as part of The Copy Accelerator mastermind. ‘reason I’m sharing my procrastination adventures wit’ ya’ is… Goff posed the kind of question that makes me whack at my space bar when I’m on YouTube. ‘cause he first talked about the VITAL importance of not just knowing who you’re selling to, and how that person feels… He also talked about how the most important thing is to: understand what kind of appeals they respond to and how they see the world. About which he says:
(I didn’t want him to spoil the answer before I got a chance to answer it myself):
“What Are You REALLY Selling?” If you’re the kind of person who actually wants to be a good writer - not just a prompt monkey You’ll stop right here, without reading on and consider that answer before going on. Because not only does that jog your brain… You’ll also think up an answer that you can compare with Goff’s answer in a second. And if the two are different… This Email Will Have Taught You Something! (I’m not supposed to use the word “teach”, because that scares people, but you DID choose to open this email in spite of the subject line so I have to assume you’re not adverse to testing your own knowledge in order to get smarter) NOW… ...and when you have your answer, scroll on down 😊 “What Are You REALLY Selling to the Survival Niche?”. . . . . . . . . . . . . . . . . Did you answer it? . . . . . . . . . . . . . . . . . CONGRATULATIONS! 🥳🥳🥳 I don’t give a HOOT what you answered… The point is you gave it serious thought before moving on. And… Because you answered that question before scrolling on, you’ve now proven that you are the ideal candidate… Specifically, you’re the ideal candidate for a workshop-like course that lets you compare your ideas and your copy… With how A-listers would have solved the same problem… And as far as I’m concerned… That concept is absolutely BRILLIANT! Because it pits your ideas against some of history’s best… And every single time you test your knowledge against theirs you learn WAY more than you otherwise would, had you simply sent out an email… Or updated your sales page. “Wait, how can I compare my copy against A-listers? How does that even work? Do I have to pay them?” No you don’t. But you can… …Get all your answers right here TOODLES! \Frederik Beyer PS: The answer to Goff’s question is:
Peace of Mind. PPS: If you like this kind of marketing riddle then this is for you |
The Copywriting Playground - by Frederik "The Email Revenue Engineer" Beyer
Pulling weird marketing stunts one day, sharing my secrets the next. Giving you all the behind-the-scenes stuff other entrepreneurs do NOT want you to know. Unhinged humor, gripping stories, and the occasional "WTH-is-this-guy-up-to-NOW" moments. Persuasion experiments & email growth strategy wrapped in infotainment straight to your inbox Monday-to-Friday.
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