Why bad info products are gold


A few years back I realized a cause of failure that had sabotaged me for years. Except…


…although it’s BLINDINGLY obvious once it’s out in the open…


It had been dressed in different clothes all my life which made it hard to notice.

My “small scale epiphany”....


This insight that looks SO mundane on the outside, but has profound implications once you get it, is simply this:


The first time you do anything new feels both insignificant and overwhelming at the same time

That paradox can cause your brain to get tangled worse than the wires behind your desk.

Why?


‘cause getting in that vital first rep will simply get you started.

And I know I’m not a complete doofus when I say this, ‘cause…

I’ve seen this exact hypothesis supported by the guy who has probably coached the most Olympic athletes in modern history, Dr. Jeff Spencer.


Once you start right, you can improve.

That is…

As long as you don’t burn yourself to the ground on that first attempt.

So you’re looking at something that looks both too small to fail, because you’re early in the process, but…

Also you’re taking that first step that might set you on the path to success.

Here’s what I see getting in the way:

Since info products are sold on wild promises of gold and of living as a digital nomad…


With an avalanche of testimonials to back up their claims…

The downside is that customers also risk getting a feeling that if they don’t succeed immediately, they won’t succeed at all.

So somewhere deep in the client’s mind, this product has now become a test of their character.


So clients will go through a few exercises, get lost or confused, and give up.

Because if the beginning is hard and confusing, what does that say about the REST of the training?

And…

that is one of the unspoken but perpetual fears of everyone who publishes information products.

That people buy…

Quit early, and…

Then badmouth our products.

And it’s why I’m so adamant about making everything I sell so stupidly easy to get started on. I'll spend hours upon hours tweaking the beginning until any and all doubts have been removed.

Until my clients feel safe with their progress and their performance.

Anyways…

It’s my sincere belief that putting that kind of effort into your products shows you’re a salesman who cares about your customers, not just about their coin.

It just so happens I’ve found (and bought) a STELLAR copywriting training that does all of those things and does it SO well I’m envious I didn’t think of it first.

I genuinely think this training is the gold standard for how to learn copywriting.

And it just so happens this info product shows you 20+ different ways of building extreme intrigue into your sales message.

It’s a product that WILL help you come up with sharper angles.

It’s a product that WILL build confidence.

It’s a product that WILL help you understand exactly what to improve about the way you sell.

But it ALSO shows you -in the most brilliant way I’ve ever seen- how well you’re doing.

Which means you can see and feel your copy getting stronger, consistently.

I didn’t make this…

John Bejakovic did, and you grab his “gold standard” training right here: 👇

Ambitious copywriter? This is for you

Give the page time to load - it’ll be worth it

TOODLES!

\Frederik Beyer

The Copywriting Playground - by Frederik "The Email Revenue Engineer" Beyer

Pulling weird marketing stunts one day, sharing my secrets the next. Giving you all the behind-the-scenes stuff other entrepreneurs do NOT want you to know. Unhinged humor, gripping stories, and the occasional "WTH-is-this-guy-up-to-NOW" moments. Persuasion experiments & email growth strategy wrapped in infotainment straight to your inbox Monday-to-Friday.

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