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The Copywriting Playground - by Frederik "The Email Revenue Engineer" Beyer

Free way for newbies to learn copywriting (1/2)

Published 9 months ago • 1 min read

If you're an intermediate/expert copywriter this email REALLY isn't for you.

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How To "Git Gud" At Copy Without Paying For It:

Step one: find a sales letter or ad that has been running for a long time. If it runs for a long time you know the ones paying for it are making money. If the ad did not make money, they'd use another ad or another sales letter.
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Here's one example:
​https://drive.google.com/file/d/1WEbnBSjpqP3RWIIvBEMAwXdHWEM4wQ2o/view?usp=sharing​

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​Step two:

STUDY copy; don't copy copy

Go over the ad you found sentence by sentence and figure out

  • What emotion is the copywriter inducing in you?
  • Why would the copywriter do that, at that point in time in his sales message

Do NOT hand-copy ads. That has been proven a LONG time ago to be complete BS.
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Instead spend time THINKING and connecting ideas, you know, the hard part of developing a skill.
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Start here and I'll get back to you tomorrow with another free tip on how to develop copywriting chops without paying any money for it.

​And IF you want a super-powerful copywriting "framework" that can be applied to everything you write, then check this out​
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TOODLES!

\Frederik Beyer

The Copywriting Playground - by Frederik "The Email Revenue Engineer" Beyer

Infotaining emails that've been called "Better than Justin Goff's"

Pulling weird marketing stunts one day, sharing my secrets the next. Giving you all the behind-the-scenes stuff other entrepreneurs do NOT want you to know. Unhinged humor, gripping stories, and the occasional "WTH-is-this-guy-up-to-NOW" moments. Persuasion experiments & email growth strategy wrapped in infotainment straight to your inbox Monday-to-Friday.

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