Thousands upon thousands of newbie copywriters have leaned on āCopyworkā (hand-copying ads to learn how to sell with words) to grow their skills I was fooled too. Some have even spent 497 American monies, out of their OWN pocket on a course calledā¦ *Cough* HourCopyā¦ (ā¦Or something that sounds VERY close to that anyway.) Which is a program where you spend a whole hour hand-copying winning adsā¦ Everyā¦ Singleā¦ Day. But thereās something online copy gurus hide from you Firstly because selling...
8 months agoĀ ā¢Ā 4 min read
Today youāre getting the closest thing you can possibly get to a āmagic bulletā that will make goal achievement automatic rather than something you slave over.Which I'm guessing comes in handy if you understand that there's a connection between being excellent at your craft and raising your rates to reach your financial goals. Anyways... Last Thursday a marketing mastermind member asked: āHow long does it take you to develop a habit?ā And in my usual: Iām-here-to-help-not-to-please style I...
9 months agoĀ ā¢Ā 2 min read
Iāve never really gotten jiggy with the one BIG money-printing skill that marketers must master: OFFER CREATION! Especially so-called no-brainer offers of the āmuch bonus such buyā variety. Depicted: Much bonus. Such buy. You know... The ones that have 11 bonuses all valued at some insane price point that has absolutely NO basis in reality. Then one day Nic Peterson (the genius behind the book āBumpers") told me: āIf you sell no-brainer offers, you attract people with no brains.ā Which...
9 months agoĀ ā¢Ā 2 min read
If you're an intermediate/expert copywriter this email REALLY isn't for you. How To "Git Gud" At Copy Without Paying For It - PART TWO Yesterday's email outlined two things to do, in order to "git gud" at copywriting without paying for it. The next step lets you use insights you gather from step 1.START YOUR OWN EMAIL LIST. And then email it frequently. 'cause if you can write content/ads that drive traffic to a landing page and you can write a landing page that actually converts interested...
9 months agoĀ ā¢Ā 1 min read
If you're an intermediate/expert copywriter this email REALLY isn't for you. How To "Git Gud" At Copy Without Paying For It: Step one: find a sales letter or ad that has been running for a long time. If it runs for a long time you know the ones paying for it are making money. If the ad did not make money, they'd use another ad or another sales letter.Here's one example:https://drive.google.com/file/d/1WEbnBSjpqP3RWIIvBEMAwXdHWEM4wQ2o/view?usp=sharing Step two: STUDY copy; don't copy copy Go...
9 months agoĀ ā¢Ā 1 min read
In an EPIC bout of procrastination todayā¦ I first celebrated the Dallas Stars beating the Colorado Avalanche in game 3 of the NHL playoffs.(Because moving a rubber biscuit across a line of red paint while wearing knife shoes is a BIG DEAL in the Beyer residence š) And then revisited an absolute BANGER of a YouTube video released by Justin Goff two years ago, as part of The Copy Accelerator mastermind. āreason Iām sharing my procrastination adventures witā yaā isā¦ Goff posed the kind of...
10 months agoĀ ā¢Ā 2 min read
My bedroom has been invaded by some eldritch, Aloe Vera, horror straight out of a H.P. Lovecraft story. Itās a fat, prickly, little fuckerā¦ (Sort of like most middle managers, except itās an actual plant.) And youād think that when NASA does clean air studies to see if certain plants will keep their fancy pants astronauts from choking on toxic outer-space-fumesā¦ ā¦youād get something neat, nice and well-behaved. Heckā¦ If youāre a naive soulā¦(like me) ā¦youād Google Aloe Vera to see what they...
12 months agoĀ ā¢Ā 2 min read
A few years back I realized a cause of failure that had sabotaged me for years. Exceptā¦ ā¦although itās BLINDINGLY obvious once itās out in the openā¦ It had been dressed in different clothes all my life which made it hard to notice. My āsmall scale epiphanyā.... This insight that looks SO mundane on the outside, but has profound implications once you get it, is simply this: The first time you do anything new feels both insignificant and overwhelming at the same time That paradox can cause your...
12 months agoĀ ā¢Ā 2 min read
Note: Todayās email was not written by me, but by a brilliant guy called Mitch Miller who is on a very special mission for one of his employees. Specifically for the employeeās 3 year old daughter. Hereās Mitch: ### This is personal. And I need your help. A little girlās future is on the line. Imagine being three years old and not knowing what music sounds like, what laughter sounds like, or what your mother and fatherās voices sound like when they say āI love youā. Tiara is the 3 year old...
12 months agoĀ ā¢Ā 2 min read
